Updated 16/05/2017

Your privacy is very important to us Sereny Limited (“we” or “us”) is committed to preserving the privacy of all visitors to haylohorsefeeder.com based on the fundamental principles as set out below:

  • We do not ask you for personal information unless we truly need it.
  • We do not share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We will not rent or sell potentially personally-identifying and personally-identifying information to anyone.
  • We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and they are not shared with outside parties.
  • All information you provide to us is stored on secure web servers.
  • In order to serve you most efficiently, Stripe handle our credit & debit transactions. Stripe receive the information needed to verify and authorise your payment card and to process your order, and are under strict obligation to keep your personal information private. We do not store your card details for any reason.

Please read the following privacy statement to understand how we use and protect the information that you provide to us.

By using this site, you consent to the collection, use and transfer of your information under the terms of this privacy statement.

Information We Collect From You

Personally identifiable information

When you fill in our contact form, register an account or order products on haylohorsefeeder.com,  you may be asked to provide certain information about yourself, such as your name and contact details, and if requested, your credit or debit card information will be collected by our third party payment processor.

Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Any personally identifiable information you elect to make publicly available on our site, such as posting comments on our blog page, will be available to others.  Our blog is managed in-house and you can contact us on sales@hay-lo.com if you want the personal information that was posted to the comments section removed.

Non-personally-identifying information

Like most website operators, haylohorsefeeder.com collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. The purpose in collecting non-personally identifying information is to better understand how haylohorsefeeder.com visitors use its website.

Use of Your Information

We use your information to respond to any queries, to supply you with goods ordered by you, to bill you and to contact you about an order. We also analyse information provided by you and others to help us administer, support, and improve our business.

Where you have agreed, we may use your information to contact you to tell you about important changes or developments to the website or to our services or to obtain your views on our services- you may opt out at any time by contacting us at sales@hay-lo.com

The information you provide to us will be held on our computers in Ireland and the United Kingdom and may be accessed by, or given to our staff working outside the European Economic Area.  It may also be accessed by third parties, some of whom are located outside the European Economic Area, who act for us for the purposes set out in this privacy statement or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process payments and provide support services on our behalf.

Disclosure to Other People

Protection of Certain Personally-Identifying Information

We disclose potentially personally-identifying and personally-identifying information only to those of our employees, contractors and affiliated organizations that:

  • need to know that information in order to process it on our behalf or to provide services available at haylohorsefeeder.com


  • who have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using haylohorsefeeder.com, you consent to the transfer of such information to them.

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

  • We will disclose potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, or those of third parties or the public at large.

We may pass aggregate information on the usage of our site to third parties, but this will not include information that can be used to identify you.



A cookie is a small file sent to your browser from a Web server and stored on your computer’s hard drive to identify you as the user of the website. Many internet sites use cookies.

Our website uses cookies to keep track of your access to the site, this helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Cookies make your experience easier by saving your preferences.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website

The majority of cookies used by us are session cookies, which are deleted following the session (through
logging off or lapse of time). By continuing to browse the site, you are agreeing to our use of cookies. We use the following cookies on our website:

Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example,
cookies that enable you to log into secure areas of our website.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for
example, by ensuring that users are finding what they are looking for easily. You can find more information about the cookies we use and the purposes for which we use them below:

Google Analytics

Google Analytics cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website.
The information collected is anonymous and includes the number of visitors to the website, what pages they visited and where they have come to the website from. Further
information on Google Analytics is available at http://www.google.com/analytics/learn/privacy.html

Google Adwords Conversion Tracking 

Google Adwords Conversion Tracking is a web analysis service that uses cookies to compile reports about activities that take place on our website for us and to provide other services connected with the use of our website and the internet. Further information on Google Adwords Conversion Tracking is available at  https://support.google.com/adwords/answer/1722022?hl=en

Facebook Conversion Tracking Pixel

With your permission, our website utilizes the Conversion Tracking Pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.
Only users over 13 years of age may give their permission. If you are younger than this age, please consult your legal guardians.

Please click here if you would like to revoke your permission:


How we protect your information

haylohorsefeeder.com follows the industry standard, Secure Sockets Layer protocol, SSL for the transfer of payment data over the internet. When paying for an order online, a key-lock icon will appear in the bottom right of your browser window. This icon is your confirmation that SSL has been activated for the transfer of your personal information. A second indication of SSL activation is that the displayed URL will begin with https.

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. However no method of transmission over the Internet or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us at      sales@hay-lo.com  

Links to Other Web Sites:

We are not responsible for the practices employed by websites linked to from the haylohorsefeeder.com  website, including the information or content contained therein. Please remember that when you use a link to go from the haylohorsefeeder.com website to another website or service, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies.

Social Media Widgets:

Our Site includes social media features, such as the Facebook Feed and other widgets, that run on our Site. These features may collect your IP address and which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the organization providing it.

Data Retention

When you register an account, we do store some information about you (i.e. your name, your email address, your full postal address and telephone contact numbers) so that we can recognise you as a registered customer of the site. This information is also used to allow us to fulfill your order as quickly and efficiently as possible. We do not store the details of your credit/debit card.

We also keep a record of your past orders so we can deal with any enquiries you may have as quickly as possible.

You can access, correct and delete that collected information by contacting us on sales@hay-lo.com

Changing Your Information

You are entitled to see the information we hold about you.  If you wish to see this information, please contact us at sales@hay-lo.com in order to do so. You can also ask us to amend the information we hold about you to ensure that it is accurate and kept up to date.

Changes To Our Privacy Policy

Any changes to our privacy policy in the future will be posted to the website, and we encourage visitors to frequently check this page for any changes to its privacy policy. Your continued use of this site after any change in this privacy policy will constitute your acceptance of such change.